Sweet Ever After

Sweet ever after is an almost new American-style-bakery in Shanghai specialized in cupcakes& sweet treats (brownies, cookies, muffins). A few days back I got the opportunity to interview Song Wong, the owner of this only delivery bakery (order online one day ahead by 5pm) for the moment.

Luckily, Song had mercy on me and gave me as a present two boxes full with ALL of her sweet catalog, and, well, I accept it. I had too, right?. Well, I did it, just in the name and sake of this blog (not because I'm glutton). I cannot be rude or should I just say the truth? Should I say I'm weak and I'm sugarholic besides being an already public confessed chocoholic?


Anyway, I jumped onto those innocents cupcakes as if my life was depending on it, and Oh my (sweet) God, I think I developed a Sweet Ever After addiction. These cupcakes are by far the best cupcakes I ever tried in Shanghai. Personally I fell in total and instant love with Triple Chocolate Cupcake, Going Bananas Cupcake and Peter Rabbit Carrot Cupcake, those three babies were totally winners for me.

In case chocolate is not your thing they have (she and her business partner & husband) other not such traditional flavors like Honey Bee Green Tea Cupcake and Open Sesame Cupcake. Still not your cup of coffee? Sun-kissed Citrus Cupcake, Princess Vanilla Cupcake or Strawberry Fields definitely will got you, but if you want mon avis go for the chocolate!.

Just be careful not to eat them all at once (as a very close *friend* of mine did) or you will have a major sugar high!!.



Sweet Ever After interview

Cupcakes or muffins?
A muffin is like a favorite pair of old jeans - confy, you could wear it every day, matches with almost anything...but nothing special. A cupcake is like the really cute dress you got during your last vacation - when you wear it, your smile is a little brighter, your laugh is a little louder and you absolutely glow.

I have to say I love both (me too).

So, why cupcakes?
Cupcakes make people happy.They help people celebrate life's occasions - both small and big. Can brighten up any ordinary day!. (btw, check their Easter Collection)

What's your favorite Sweet Ever After Cupcake?
Oh, gosh, please don't make me choose...Can I get a pass if I tell you what my husband's favorite is -his #1 favorite is the Triple Chocolate (mmm...smart guy!!)

What's your favorite dessert ever? (Besides cupcakes, we know you love them)
This is a tough one. Ever? Something very simple I had when I was a kid. It was a special treat we had on a week-long camping trip along the Snake River in Oregon - hand picked fresh blackberries thrown into a tub of half melted Breyer's vanilla bean ice cream.


Share with us your first cupcake memory
The supermarket kind that came in a plastic container - it had yellow piped frosting and colorful sprinkles. Some of them would have a clown ornament stuck inside (??). I never really ate these (good!) but looked at them all the time when my mom would bring me to go grocery shopping.

Why people is so crazy about cupcakes nowadays?
Because they are irresistible (Aha, see? That's why I ate them all. Sorry, my *friend*)

What do you think of the Chinese pastry scene (in China)?
It's super competitive. The bakeries are like huge machines churning out thousands of breads and cakes a day. The focus is more on "European-style" cakes and Asian-style breads made with a sweet dough. There is very little customization, a differentiation or creativity in the industry at large.

Why Sweet Ever After?
It is the ending to a fairytale. (A sweet nice ending I must say!)

Follow Sweet Ever After at their website or their Facebook fan page.

Spanish plis!

Sweet ever after es una casi nueva Pasteleria estilo Americano en Shanghai, se especializan en cupcakes y otras monadas (brownies, galletas, muffins). Hace unos dias tuve la oportunidad de entrevistar a Song Wong, la duena de esta Pasteleria con servicio de entrega a domicilio (las ordenes se levantan en su sitio de internet con un dia de anticipacion hasta las 5pm) por el momento (pero ya estan trabajando en el local).

Afortundamente, Song tuvo piedad de mi y me regalo como agradecimiento dos grandiosas cajas llenas con TODA la linea de su dulce catalogo, y bueno, pues lo acepte. Tenia que hacerlo, no?. Pues si, lo hice, solo en nombre de este blog (no porque yo sea una glotona). No podia portarme grosera y rechazar tal oferta no? o deberia solamente decir la verdad? Deberia decir que soy debil, y que ademas de ser una autoconfesa chocoholic tambien soy adicta al azucar?


Ni hablar, me lanze tal cual, sobre los (aparentemente) inocentes cupcakes como si vida dependiera de ello, y Oh, Cristo Redentor, creo que desarolle una inmediata psico-dependencia, mejor llamemosla adiccion a Sweet Ever After. Estos cupcakes son por mucho los mejores cupcakes que he tenido oportunidad de probar en Shanghai. Personalmente experimente un enamoramiento instantaneo con Triple Chocolate Cupcake, Going Bananas Cupcake y Peter Rabbit Carrot Cupcake, para mi estos tres sabores son los ganadores.

Ahora en caso que el chocolate no sea tu sublime rendicion, tienen (Song y su marido, quien es su business partner) otros sabores no tan tradicionales como Honey Bee Green Tea Cupcake y Open Sesame Cupcake. Todavia no son tus sabores favoritos? Sun-kissed Citrus Cupcake, Princess Vanilla Cupcake y Strawberry Fields definitavamente te atraparan, pero si de verdad quieres mon avis, prueba el cupcake de chocolate!!.

Solo ten cuidado y no te comas todos a la vez (como una *amiga* mia muy cercana hizo) o estaras high de tanta azucar! (y no, no es divertido).


Entrevista Sweet Ever After

Cupcakes o muffins?
Un muffin es como tu favorito par de jeans (vaqueros) - confortables, los puedes usar todos los dias, combinan con todo....pero no son nada especiales. Un cupcakes es como ese lindo vestido que te compraste en tu ultimo viaje - cuando lo usas, tu sonrisa es mas brillante, tu risa es un poco mas fuerte y tu simplemente brillas. (wow, me gusta esa descripcion!).

Debo decir que los dos me encantan. (a mi tambien)

Bueno, entonces porque cupcakes?
Cupcakes hacen a la gente feliz. Estan presentes en las celebraciones de vida - ambas las pequenas y las grandes. Y por supuesto que ademas pueden embellecer cualquier dia.(btw, check their Easter Collection)

Cual es tu favorito cupcake de Sweet Ever After?
Oh, Dios, por favor no me obligues a contestar esto....Puedo mejor decirles cual es el favorito de mi marido - su #1 y favorito es el Triple Chocolate (mmm...chico brillante!!)

Cual es tu postre favorito? (Ademas decupcakes, sabemos que los adoras)
Esta es una pregunta dificil. EL favorito? Ever? Algo muy simple que probe cuando nina. Fue durante un camping a traves del Snake River in Oregon -zarzamoras silvestres recien recolectads sobre un tarro de helado de vainilla (medio derretido) de la marca Breyer's. (wow, a eso le llamo yo memoria gustativa!!)


Ahora, comparte con nosotros tu primer recuerdo de cupcakes
Los del supermercado que venian en un contenedor de plastico- tenian un forsting amarillo con sprinkles de colores. Algunos tenian incluos un adorno de payaso (??). En realidad nunca prone alguno de estos (bien!) pero siempre los veia cuando acompanaba a mi mama a hacer las compras.

Porque la gente esta tan loca por los cupcakes ahora?
Porque son irresistibles!!! (Aha, ven? Es por eso que los comi todos. Perdon, *mi amiga*)

Que opinas de la escena pastelera China (en China)?
Es super competitiva. Las pastelerias son como grandes fabricas produciendo pan y pasteles todos los dias. Estan enfocados en la Pasteleria "Estilo-Europeo" y en pan "Estilo-Asiatico" hecho con una base de pan dulce. Hay muy poca diferenciacion o creatividad en general.

Why Sweet Ever After?
Es el fin del cuento de hadas. (Y un dulce fin debo yo anadir!)

Sigue a Sweet Ever After en su sitio de internet o su fan page de Facebook.